This to consider when designing a memory card


Welcome to Swift Memorials, one of Irelands most sophisticated memorial card design services both online and bespoke. As design is one core premise of Swift Memorials, we know how daunting it can be to start designing something so personal. There are expectations to meet and family to please, along with that unsure feeling about whether the design will commemorate the personality and life of your loved one. But don’t worry, you don’t have to be a graphic designer to make a stunning memorial card! All you have to do is consider a few guidelines before you start designing memorial cards.

  1. Make it personal.

What really makes designing memorial cards unique is how it details the life and personality of your loved one. Start by considering what was really important to them, such as their passions, family, pets, favourite flower or even their favourite place. Try your best to keep these appropriate but once you have a few ideas you can develop a theme to consistently follow through in the design.

  1. Be consistent

Once you have an appropriate theme, there are many means of expression at your disposal to reflect it. These can include photos, poems, quotes or even song lyrics. Just remember the old adage that less is more, follow the consistency of your theme to avoid making the card too busy with a mish-mash of media, such as too many unrelated pictures. Consistency is key across all aspects including pictures, fonts and colours when designing memorial cards.

  1. Media Quality

To make sure the memorial card design looks crisp and striking, it’s important to use high quality media, especially when it comes to photos. If you want to include pictures, take care in finding high resolution pictures. The resolution of an image is a reference to its size, so the larger the image is the higher resolution it will have. This is an important factor as with a high resolution image, your design won’t look pixelated. An easy way to do this is to simply test your image by fitting it in the design and check for pixels.

The quality of media is largely influenced by consistency. This is especially true for fonts, the style of the text used. Once you decide on what font you want to use, make sure to use the same font throughout the design. If you want to add emphasis to some text while keeping the same font you can simply make the text larger, bolder or use italics.

  1. Colours

Depending on your theme there is a certain palette of colours used mainly for memorial cards. These include slightly darker muted colours, to give an air of sophistication and respect. Colours have a huge effect on emotions and perspective, so the use of bright or gaudy colours can be inappropriate, as they would be more suited for birthdays rather than memorial cards. Take care in selecting colours that complement each other and contrast enough that the media used can be seen easily.

  1. Embrace the use of space.

A good use of space and distance is a great and easy way to make your design looks balanced and symmetrical. Whether your text is aligned with the middle of the card or to one of the sides, make sure to give yourself a small margin from the edge and avoided letting text go past that. More often than not, a good amount of space used in the design gives it a certain elegance when designing memorial cards.

  1. Take your time.

There’s no need to rush a design, especially one as personal as this. If you’re finding it hard to get the design just right, just take a break and come back to it later. Always give yourself enough time to step back and proof the card to make sure you’re really happy with the design. If you feel like you’re still stuck, ask someone you trust to give you an honest opinion.

We hope these basic guidelines help you design the perfect memorial card, if you still feel like you need some help don’t hesitate to contact us!


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